BM 6801 Marketing Management 

Prerequisite: BG 4004 Foundation in Marketing 

Formulation and implementation of marketing management strategies and policies, marketing management process, systematic framework for understanding marketing management and strategy, primary and changing perspectives on marketing management in the New Economy, impact of interactive media on marketing management and applied marketing management and strategy, domestic and global

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BM 6802 Advertising and Promotional Strategies 

Prerequisite: BM 6801 Marketing Management 

Administration of advertising as a component of the marketing mix and a tool of business and public organizations, principles and practices of guiding the management in making key decisions necessary in sales promotion

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BM 6805 Marketing Logistics Management 

Prerequisite: BM 6801 Marketing Management 

Theories, techniques, and management problems of physical supply and distribution, development of a sound recommendation based on the need for trade-offs and the systems treatment of logistics, management of logistics systems, transportation for the user location, scheduling and control, and logistics system design

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BM 6810 Customer Relationship Management 

Thinking-outside-the-CRM-box, technical and management approaches, strategies, and their impact on the successful Customer Relationship Management (CRM) in today organization, the role of CRM, business paradigm shift, rapid environmental changes, how information systems can be used for competitive advantage, technical and managerial foundation emphasizing operational CRM and how to deliver a successful CRM project, issues that relate to the success and failure as well as risk factors (People, Process, Technology)

BP 6903 Organizational Behavior 

Prerequisite: BG 4003 Foundation in Management 

Behavior of individuals and groups within various organizations and the interaction between organizational members and their external environments, personality characteristics, group dynamics, situational and communication factors in the working environment, and concepts of motivation

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BP 6904 Operations Management 

Prerequisite: BP 6901 Quantitative Analysis for Management 

Understanding of operations as a major functional area of business and operations decision-making improved by utilizing all the underlying disciplines: behavioral, quantitative, economic systems, production objectives, design and improvement of product (service) and processes, work study and economics, plant planning and maintenance, use of measurements and standards, production planning and control, quality control, budgetary and cost control, materials management, application of quantitative techniques to resource allocation and profit maximization

 

BP 6910 International Business Management 

Prerequisite: BE 6401 Managerial Economics 

Environmental and institutional factors, theories of international trade and finance, patterns and problems of multinational corporations

 

BP 6918 Strategic Management 

Prerequisite: Study in Final Trimester 

Practice of strategic management leads to the formulation and implementation of strategies. These strategies are conceived to attain competitive advantage. Situations are analyzed for various sources of competitive advantage, also, internal and external environment as a prelude to strategy selection

TR 6000 Managerial Accounting, Economics and Financial Decision Making for Tourism 

This course presents managerial concepts in tourism industry. Besides discussing the demand and supply from the tourism economics point of view, the issues of externalities, multiplier effects and forecasting are emphasized. Issues of portfolio management, foreign direct investment (FDI), and some basic principles of tourism financial point of view are also included.

 

TR 6001 Sustainable Tourism Development 

The practices of tourism in the third world countries are studied. This will include a careful examination of the tourism development as well as its impact to the host country in terms of ecological/environmental, social, cultural, and economical perspective. Different approaches for understanding tourism development and its sustain- ability are examined. Appropriate case studies are selected to relate students to the current issues of sustainable tourism development in the third world countries

 

TR 6111 Information Technology and E-commerce for Tourism 

This course is a management and marketing application-oriented study of the development of Information Technology and E-commerce for the tourism organizations. Subjects covered include the history and overview of IT and the Internet in the Tourism Industry, the use of the Internet for destination and tourism organization marketing, travel industry consumer information search and buyer behavior, effective web design strategies, direct and relation- ship marketing via the internet, innovation and development of new E-commerce tourism ventures, and finally the management of the overall IT/E-commerce function for Tourism Industry organizations

 

TR 6109 International Tourism and its Environment 

The international issues governing the tourism industry are examined. This includes the preliminary studies of international policy, law and regulations which support or constrain the tourism business. The course involves the study of the roles and functions of the international tourism organizations. Issues related to transportation management, for example, the airlines industry is discussed. Principles and practices of related laws and regulations of tourism in Thailand are also introduced

BP 6918 Strategic Management 

Prerequisite: Study in Final Trimester 

Practice of strategic management leads to the formulation and implementation of strategies. These strategies are conceived to attain competitive advantage. Situations are analyzed for various sources of competitive advantage, also, internal and external environment as a prelude to strategy selection

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BP 6904 Operations Management 

Prerequisite: BP 6901 Quantitative Analysis for Management 

Understanding of operations as a major functional area of business and operations decision-making improved by utilizing all the underlying disciplines: behavioral, quantitative, economic systems, production objectives, design and improvement of product (service) and processes, work study and economics, plant planning and maintenance, use of measurements and standards, production planning and control, quality control, budgetary and cost control, materials management, application of quantitative techniques to resource allocation and profit maximization

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BM 6801 Marketing Management 

Prerequisite: BG 4004 Foundation in Marketing 

Formulation and implementation of marketing management strategies and policies, marketing management process, systematic framework for understanding marketing management and strategy, primary and changing perspectives on marketing management in the New Econo- my, impact of interactive media on marketing management and applied marketing management and strategy, domestic and global

 

Additional and Optional Special Courses (with additional fees) 

Safety Driving Skills

• Performance Driving Skills

• Domestic Field Trip

• Overseas Field Trip​

BF 6701 Financial Management 

Prerequisite: BG 4005 Foundation in Finance and/or BA 6601 Managerial Accounting 

Capital management, long-term asset management, short-term financing, long-term financing, capital structure, dividend policy, cost of capital, and major activities of the chief financial executives

 

BF 6704 Investment 

Prerequisite: BF 6701 Financial Management 

Types of securities and markets, basic techniques for risk and return analyses of individual securities and for forming efficient portfolios from them, equilibrium pricing of capital assets, risk-adjusted evaluation of portfolio performance, efficiency of the capital allocation process in security markets and derivative instruments

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BF 6705 Management of Financial Institutions 

Prerequisite: BF 6701 Financial Management 

Largest financial intermediaries in the economy: commercial banks, investment banks, mutual funds, insurance firms, and payments systems

 

BF 6706 International Financial Management 

Prerequisite: BF 6701 Financial Management 

Financial management in international business and management of multinational enterprises from a financial point of view, investment opportunities and their evaluation, sources of funds for international business, capital structure, cost of capital management in international business, managerial aspects of multinational enterprises as well as financial problems and practices

MT 6235 Information Technology in Enterprise 

Prerequisites: MT 5050 Introduction to Technology for Management or consent of the instructor 

Basic knowledge of information technology and various aspects of its application used in the future enterprise, significance of computer and other kinds of technology in management and corporate discipline, various fundamental concepts of information systems and information technology including the roles they play in managing an organization, how information should be managed and how information can be used for the advantages of organizations in order to create and sustain competitive advantage

 

MT 6243 Supply Chain Management 

Concepts of supply chain management with new developments in distribution and logistics technology, how visibility of information network model works synchronously with all tools and techniques such as procurement, operational integration, information network, ERP, advanced planning system, warehouse management and logistics system which support the collaboration among the whole chain

 

MT 6244 Customer Relationship Management 

Technical and management approaches and strategies towards the understanding of the issues of Customer Relation- ship Management (CRM) in today’s organization, role of CRM, business paradigm shift, rapid environmental changes and how information systems can be used for competitive advantage, technical and managerial foundation emphasizing the analysis, design, implementation, managing and delivering successful CRM for competitive gain, issues that relate to the success and failure as well as risk factors demonstrated by case studies given in class to understand the issues of CRM from managerial perspective and approach to information systems as a strategic resource for competitive advantage

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MT 6246 Enterprise and Business Management 

Fundamentals and basics of business management in the context of a challenging and new work environment, general broad concepts of management in various perspectives in each management functions, up-to-date concepts about conceiving, preparing, starting, organizing, and operating a business, concepts of marketing and other related activities

MM 5003 Organization Development & Management Fundamentals 

This course establishes basic understanding of Management Science covering a review of basic management theories, introducing organization development concepts and processes. A special emphasis is given to the organizational effectiveness as an organization’s essential goal

 

MM 6802 Theories of Change and Transformation 

This course explores and extrapolates theories, paradigm and principles of change, growth, learning, development, transition and transformation as integral parts of life processes in human social systems. It seeks to understand chaos, order, complexity, connectivity concepts/processes and the implications and impact to the multiple roles of a “change person” (as Learner, Leader, Executive, Manager, Supervisor, Expert, Consultant, Facilitator). This enables self as leaders to engage in strategic, systemic, creative, and practical thinking processes in emerging systems to envision and shape futures – using Self-ware assessment profile on human information processing and decision-making

 

MM 6810 Micro Systems Diagnosis, Change and Transformation 

This course is an experiential learning on the use of diagnostic methods and tools as applied to individuals, groups, organizations and communities as micro systems, focusing on the assessment of performance and effectives based on established criteria and standards. Learners are to engage themselves in the conduct of diagnosis with an organization of choice as the client system of the project

 

MM 6814 Change Management in Organization, Communication, Culture & Climate 

This course focuses on the processes and tools in group and organization communication, culture building and climate sensing. This includes surveys, value orientation/reorientation, formation, openness and transparency as well as their implication for change management