• Assumption University of Thailand

Mr. Thirach Rungruangkanokkul

Position: Executive Director, Agriculture and Food Marketing Association for Asia and the Pacific, Thailand

Topic: Food Sustainability and Impact on Business


Thursday, December 6, 2018

09:30 – 11:30 Hours

Venue: Salle D’ Expo, ABAC Hua Mak Campus


He is an ABAC alumni. Currently, he is the Executive Director of Food and Agriculture Organization of the United Nations, a non – profit in providing supports and services to farmers and facilitating greater public and private investments in strengthening food sector.


With respect to the Global Goals for Sustainable Development, it is the blueprint to achieve a better and more sustainable future for all, addressing the global challenges people are facing, including poverty, inequality, climate, environmental degradation, prosperity, and peace and justice. These goals are interconnected and targeted to be achieved by 2030.


There are three pillars of People, Planet and Prosperity. We have to determine how we impact people living in the society. Planet is about how we protect our environment. Prosperity is a profit from food business, not only generated by the financial one but also social wellbeing concerns. Therefore, people have to cooperate between their organization and the United Nations.

Actually, we have enough food to feed people around the world. However, some people are still living hunger due to the mismanagement of food strategy. Overweight and obesity are categorized as hunger.



In marketing, half of the world population are related to the agricultural business. The consumers are having power to change the world in a good way, while trying to reduce the hungers and poverties by knowing how to manage and collaborate with them.

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