"๐พ๐๐ฃ ๐ผ๐ ๐ฟ๐ค ๐๐ฉ?" ๐ซ๐จ "๐๐๐ค๐ช๐ก๐ ๐ผ๐ ๐ฟ๐ค ๐๐ฉ?" โก๐ง
On September 13, 2026, Graduate School of Business and Advanced Technology Management (GS-BATM) students joined an open talk about the digital world we use every day during a featured guest session: "Marketing Communication Ethics in the Era of AI."
We were delighted to welcome Dr. Archana Sarkar, Assistant Professor from the Faculty of Management Studies at CHARUSAT, India. Rather than talking only about algorithms and speed, Dr. Sarkar walked our students through the real human impact of AI-generated content, hyper-personalization, consumer privacy, and data fairness.
Through interactive case studies and a hands-on "AI Marketing Boardroom" exercise, the class explored where simple legal compliance ends and genuine moral responsibility begins. The core takeaway that stayed with everyone was simple yet powerful:
"๐จ๐ฐ ๐๐๐ ๐๐๐๐๐๐, ๐๐๐๐๐๐๐๐๐๐๐, ๐๐๐ ๐๐๐๐๐๐๐๐ ๐๐๐ ๐๐๐๐๐๐๐โ๐๐๐ ๐จ๐ฐ ๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐๐๐๐๐๐."
It was an eye-opening session reminding us that empathy, honesty, and human oversight will always be the most important skills in marketing! ย
#AssumptionUniversityย #GSBATMย #MarketingEthicsย #AIEthicsย #ResponsibleAIย #GlobalLearningย #CHARUSATย #FutureOfMarketing
