🎓✨ Congratulations to Our MBA Student on Her International Achievement! ✨🎓

The Graduate School of Business and Advanced Technology Management (GS-BATM) proudly congratulates MBA student Ms. Zhi Xian Lai for presenting her research paper titled “Effects of Live Shopping on Consumers’ Purchase Intention: Evidence from TikTok” at the 3rd International Conference SAMVAD 2026, held under the theme “Shaping Management Frontiers for Inclusive and Resilient Futures.”

The conference was organized by Indukaka Ipcowala Institute of Management (IIIM), Charotar University of Science and Technology, in Changa, India. We are especially proud to share that Ms. Lai brought great honor to Assumption University by winning the Best Paper Award at the conference. 🏆

Her outstanding achievement reflects academic excellence, dedication, and the growing global impact of our MBA program.

Please join us in congratulating Ms. Zhi Xian Lai on this remarkable accomplishment! 👏🎉