✨ Lessons in Brand Building from Café Amazon 🌿💡
On September 16, 2026, Graduate School of Business and Advanced Technology Management (GS-BATM) students taking BM 6802: Advertising & Promotional Strategies, led by A. Keeravoot Kittiyadisai, visited the Café Amazon OASYS Inspiring Center in Ayutthaya to see how marketing theory translates into genuine brand experiences.
From the start, the journey immersed students in the brand’s history through an interactive 3D experience, followed by a tour of the factory to observe the coffee production line up close. The highlight was a hands-on coffee tasting session, where students timed the French press, distinguished flavor profiles, and learned the origins of each blend.
More than just advertising, the visit showed how great customer experiences create memorable connections that strengthen brand loyalty.
#AssumptionUniversity #MarketingInAction #CafeAmazon #BrandBuilding #ExperientialLearning #StudentLife
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